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Over the past few years, we have spent a great deal of time thinking about what it actually means to build a sauna business responsibly. From the onset, we have considered Kamu Sauna a social enterprise, and we continue to develop frameworks and measurements that help us evaluate not only the experiences we create, but how we can continually do better across social, cultural, ecological, and community impact. Recently, Kamu Sauna completed carbon offsetting for our first three years of operations in partnership with Great Bear Carbon, the first Indigenous-owned carbon offset project in Canada, fully owned and governed by Coastal First Nations. This included calculating emissions connected to our operations, including (but not limited to):
We want to be transparent about something important: we do not see carbon offsetting as a perfect solution or a replacement for systemic change. There are valid critiques of offsets, and we believe those conversations matter. At the same time, we also believe accountability matters. Why We Chose to Take This StepWe also recognize that sustainability work is rarely straightforward for small businesses. It can feel complex, imperfect, resource-intensive, and difficult to navigate transparently while still managing the realities of day-to-day operations. But for sauna businesses like ours, we believe these conversations matter even more. Sauna culture is deeply connected to forests, water, heat, materials, energy, travel, and our relationship to place itself. If we are building spaces intended to support wellbeing, regulation, and connection to nature, then we also believe we have a responsibility to think critically about the impacts tied to those experiences. We feel that perfection is not where change begins and that responsibility begins with measurement, honesty, and a willingness to continually improve over time. For us, this decision felt aligned with the deeper values that have shaped Kamu Sauna from the beginning. Sauna teaches interdependence. It reminds us that wellbeing is not isolated from forests, waters, air quality, ecosystems, or the health of communities. In Finnish sauna culture, humans are not positioned outside of nature; we are participants within it. As our work has expanded through travel, consulting, research, community sauna initiatives, and international collaborations, we felt it was important to also acknowledge the environmental impacts associated with that growth. Climate Change Close to HomeLiving and working in British Columbia, with our construction shop in Edmonton, AB, the impacts of climate change no longer feel distant. Communities across both provinces are experiencing increasingly severe wildfire seasons, smoke exposure, flooding, and ecosystem stress that directly affect livelihoods, tourism, and community wellbeing. For those of us working in nature-based industries and gathering spaces, these realities are impossible to ignore. There is something particularly sobering about operating sauna experiences during periods when forests and communities around us are under climate pressure. Juho worked as a wildland firefighter for over a decade, and through that experience we have seen firsthand how interconnected ecological health, community resilience, and human wellbeing truly are. While carbon offsetting alone will not solve these challenges, we believe businesses have a responsibility to participate in climate action where they can, while continuing to learn and reduce impacts over time. |
Kamu Sauna teamSauna entrepreneurs, sweat-bathing art/science students + lovers of Finnish culture. Archives
May 2026
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