|
Over the past few years, we have spent a great deal of time thinking about what it actually means to build a sauna business responsibly. From the onset, we have considered Kamu Sauna a social enterprise, and we continue to develop frameworks and measurements that help us evaluate not only the experiences we create, but how we can continually do better across social, cultural, ecological, and community impact. Recently, Kamu Sauna completed carbon offsetting for our first three years of operations in partnership with Great Bear Carbon, the first Indigenous-owned carbon offset project in Canada, fully owned and governed by Coastal First Nations. This included calculating emissions connected to our operations, including (but not limited to):
We want to be transparent about something important: we do not see carbon offsetting as a perfect solution or a replacement for systemic change. There are valid critiques of offsets, and we believe those conversations matter. At the same time, we also believe accountability matters. Why We Chose to Take This StepWe also recognize that sustainability work is rarely straightforward for small businesses. It can feel complex, imperfect, resource-intensive, and difficult to navigate transparently while still managing the realities of day-to-day operations. But for sauna businesses like ours, we believe these conversations matter even more. Sauna culture is deeply connected to forests, water, heat, materials, energy, travel, and our relationship to place itself. If we are building spaces intended to support wellbeing, regulation, and connection to nature, then we also believe we have a responsibility to think critically about the impacts tied to those experiences. We feel that perfection is not where change begins and that responsibility begins with measurement, honesty, and a willingness to continually improve over time. For us, this decision felt aligned with the deeper values that have shaped Kamu Sauna from the beginning. Sauna teaches interdependence. It reminds us that wellbeing is not isolated from forests, waters, air quality, ecosystems, or the health of communities. In Finnish sauna culture, humans are not positioned outside of nature; we are participants within it. As our work has expanded through travel, consulting, research, community sauna initiatives, and international collaborations, we felt it was important to also acknowledge the environmental impacts associated with that growth. Climate Change Close to HomeLiving and working in British Columbia, with our construction shop in Edmonton, AB, the impacts of climate change no longer feel distant. Communities across both provinces are experiencing increasingly severe wildfire seasons, smoke exposure, flooding, and ecosystem stress that directly affect livelihoods, tourism, and community wellbeing. For those of us working in nature-based industries and gathering spaces, these realities are impossible to ignore. There is something particularly sobering about operating sauna experiences during periods when forests and communities around us are under climate pressure. Juho worked as a wildland firefighter for over a decade, and through that experience we have seen firsthand how interconnected ecological health, community resilience, and human wellbeing truly are. While carbon offsetting alone will not solve these challenges, we believe businesses have a responsibility to participate in climate action where they can, while continuing to learn and reduce impacts over time. |
Why wear a sauna hat?
So let's get into the "booksmart-stuff" about sauna hats.
When you step into the heat of sauna, your head and scalp warm faster than the rest of your body given the way the heat rises in the space. The head and scalp also heat up faster than the rest of the body because of their rich blood supply and direct exposure to hot air in the upper benches. A sauna hat functions as a thermal insulator, helping to slow down that rate of heat transfer and maintain a more even temperature distribution throughout the body.
Benefits of wearing a sauna hat include:
A well-made natural wool sauna hat helps regulate the body’s natural thermoregulatory response, improving comfort during prolonged sauna bathing.
When you step into the heat of sauna, your head and scalp warm faster than the rest of your body given the way the heat rises in the space. The head and scalp also heat up faster than the rest of the body because of their rich blood supply and direct exposure to hot air in the upper benches. A sauna hat functions as a thermal insulator, helping to slow down that rate of heat transfer and maintain a more even temperature distribution throughout the body.
Benefits of wearing a sauna hat include:
- It protects your hair and scalp from too much direct heat, helping prevent dryness and damage;
- It helps your body stay in better balance by keeping the temperature between your head and body more even; and
- It can make the whole sauna experience more comfortable so the heat feels relaxing instead of overwhelming.
A well-made natural wool sauna hat helps regulate the body’s natural thermoregulatory response, improving comfort during prolonged sauna bathing.
Shape, Function + Craft of Design
The distinctive cone or mushroom shape ("Gnomecore" enters the chat) of a sauna hat isn’t just an aesthetic thing for the 'gram; It’s part of the hat’s natural engineering. For example, the air pocket above the scalp creates a natural insulating layer, while the flared brim shields ears and forehead. The denser the felt and the more stable the air gap, the better the insulation.
Given our Finnish roots and partnerships, we’ve begun collaborating directly with Finnish designers and producers who carry forward the country’s legacy of purposeful design. In Finland, form always follows function, and the beauty lies in how seamlessly the two coexist.
Every curve, seam, and material choice in a quality wool sauna hat is intentional by true craftsfolk wherein hats are crafted to maintain thermal balance, comfort, and longevity, while embodying quiet precision, local skill + minimalism.
- Cone shape → lets hot air rise away from your head.
- Wide brim → protects sensitive areas from direct heat.
- Dense wool felt → maintains breathability while blocking radiant heat.
Given our Finnish roots and partnerships, we’ve begun collaborating directly with Finnish designers and producers who carry forward the country’s legacy of purposeful design. In Finland, form always follows function, and the beauty lies in how seamlessly the two coexist.
Every curve, seam, and material choice in a quality wool sauna hat is intentional by true craftsfolk wherein hats are crafted to maintain thermal balance, comfort, and longevity, while embodying quiet precision, local skill + minimalism.
From Banya Roots to Nordic + Global Reinventions
The earliest sauna hats originated in Slavic and Baltic steam-bathing traditions, where bathers wore thick felt hats to endure the intense humidity of banyas. These hats protected the head, allowed for longer sessions, and quickly became part of the ritual.
In Finland, the sauna hat entered the scene later. Finnish artisans embraced the idea, crafting hats from locally sourced wool, shaped with minimalist precision and ecological care.
Now, sauna hats, like our handcrafted Keidas Sauna Hat, represent a fusion of heritage and innovation: inspired by neighboring traditions, refined through Nordic craftsmanship, and aligned with the modern sauna lifestyle.
In Finland, the sauna hat entered the scene later. Finnish artisans embraced the idea, crafting hats from locally sourced wool, shaped with minimalist precision and ecological care.
Now, sauna hats, like our handcrafted Keidas Sauna Hat, represent a fusion of heritage and innovation: inspired by neighboring traditions, refined through Nordic craftsmanship, and aligned with the modern sauna lifestyle.
Sustainability Woven In
We only work with producers who share our commitment to authentic materials, ethical production, and enduring design. Our first batch of sauna hats are handcrafted in Finland by a small, family-run textile studio that continues the country’s long tradition of wool craftsmanship.
Their process begins with locally sourced wool, washed and felted using minimal water and biodegradable soaps. These are timeless materials shaped with care, without synthetics nor mass production.
Handcrafted from wool, a well-made + ethical sauna sauna hat will carry the spirit of slow design that is intentional, enduring, and rooted in respect for nature and craft. Every detail, from felt density to stitching, shows a deep understanding of wool as a living, renewable fiber.
Each hat embodies the same values as sauna itself including simplicity, sustainability, and respect for nature’s rhythm.
Their process begins with locally sourced wool, washed and felted using minimal water and biodegradable soaps. These are timeless materials shaped with care, without synthetics nor mass production.
Handcrafted from wool, a well-made + ethical sauna sauna hat will carry the spirit of slow design that is intentional, enduring, and rooted in respect for nature and craft. Every detail, from felt density to stitching, shows a deep understanding of wool as a living, renewable fiber.
- Natural fibers: 100 % Finnish wool that is renewable, biodegradable, and naturally heat-resistant.
- Ethical production: Each hat is made by hand in small batches, ensuring fair working conditions and traceable sourcing.
- Circular design: Built to last, designed to age beautifully, and capable of returning to Earth at end of life.
Each hat embodies the same values as sauna itself including simplicity, sustainability, and respect for nature’s rhythm.
Caring for your (Natural Wool) Sauna Hat
- Air dry after each use; never store it damp. (We always leave our sauna hats directly on our personal sauna bench after feeding the kiuas one last time which dries it out perfectly).
- Gently spot-clean with cool water if needed.
- Avoid harsh soaps or machine washing — natural wool’s lanolin is self-cleaning.
- Store in a breathable bag or on an open shelf away from sunlight.
With a little care, your natural wool sauna hat will last for years, carrying the scent of freshly-cut firewood and the memory of good heat.
Final Thoughts
The sauna hat is a paradox in the best way, where folk tradition meets a little flex. It carries equal parts heritage and humor, embodying everything sauna stands for: humility, heat, and the understanding that we all meet as equals in the steam.
If sauna is the ritual, the hat and that Saunacore spirit are the reminder to slow down, laugh often, and not take wellness, or yourself, too seriously.
If sauna is the ritual, the hat and that Saunacore spirit are the reminder to slow down, laugh often, and not take wellness, or yourself, too seriously.
From Finland to the Kootenays, BC: 10 Lessons We’re Bringing Home from World Sauna Forum 2025
8/4/2025
By Kamu Sauna — A Canadian Sauna Company Sharing Authentic Finnish Sauna in Canada
This past June, we packed our towels, curiosity, and a little courage for a trip from our (now) home in the Kootenays, British Columbia, to our 2nd home in Jyväskylä, Finland for World Sauna Forum 2025 with Sauna From Finland. It was a gathering of sauna leaders, sauna companies, designers, researchers, and culture-keepers from around the world - all exploring what it means to protect, grow, and share authentic Finnish sauna culture.
As a now-Canadian sauna company that builds saunas and hosts authentic Finnish sauna experiences, we went not only to learn, but also to contribute. Thanks to the invitation from Sauna from Finland, we had the honour of supporting the hosting of the event. And more importantly, we had the privilege of sharing deep conversations and powerful löyly with people who understand sauna not as a “trend,” but as a way of life.
Below are the 10 insights that have stuck with us most since returning home. These are ideas we’re still unpacking as we think about the future of authentic Finnish sauna in Canada - from small mountain towns to cities across the country.
As a now-Canadian sauna company that builds saunas and hosts authentic Finnish sauna experiences, we went not only to learn, but also to contribute. Thanks to the invitation from Sauna from Finland, we had the honour of supporting the hosting of the event. And more importantly, we had the privilege of sharing deep conversations and powerful löyly with people who understand sauna not as a “trend,” but as a way of life.
Below are the 10 insights that have stuck with us most since returning home. These are ideas we’re still unpacking as we think about the future of authentic Finnish sauna in Canada - from small mountain towns to cities across the country.
Our Top 10 Insights from World Sauna Forum 2025
1. Keep it simple.
Good sauna design doesn’t shout. It prioritizes beauty, balance and reciprocity. Windows are optional. Connection is essential.
2. Sauna ≠ trend.
This isn’t just a wellness fad or trend. Sauna is a timeless, global practice rooted in culture and place. In Finland and Estonia, it’s a way of life. In Japan, Norway, Ireland, the UK, and beyond, it’s a reclaimed rite/right and a ritual for community care and restoration.
3. Sharing sauna is an act of service.
Hosting sauna is both a responsibility and a gift. We stepped up both locally and globally because it matters. Thank you to Sauna from Finland for the opportunity — and for doing vital work to protect the heart of true sauna.
4. “The elements teach us who we are.”
Kiitos, Heikki Huovinen and Hanna Markulsela, for sharing: “Nature’s elements offer us the kind of healthy, cyclical stress we’re missing in today’s chronically stressed world.” Hot. Cold. Water. Stillness. These shape us and make us stronger, by nature.
5. “Sustainability can only ‘sustain’ when it’s rooted in culture.”
During the opening of the Forum, Becky spoke to sauna’s deeper purpose. Sustainability isn’t just about materials — it relies on shared meaning and responsibility. As the global movement grows, we must remember this or risk missing, and misusing, the whole point.
6. Finland leads with generosity.
Sauna from Finland has become a global guide, showing what authentic sauna culture can look and feel like. Finland isn’t gatekeeping sauna — she’s holding a critical thread and creating space for others to learn, adapt, and build from ancient tradition held with deep care.
7. Canada is ready for real community saunas.
So many asked, “Why isn’t Canada doing this at scale like other places?” The truth is, Canada is ready. People want more than amenities — they want spaces that restore and reconnect. Too often, new projects prioritize luxury over community. To meet this need, zoning and policy must evolve. We’re here to help.
8. Sauna builds connection fast.
Charlie from London’s Community Sauna Baths said it best: “Every networking event should have a sauna.” Walls drop and words flow. Silences are shared. We connect more honestly and more openly. Sauna makes space for real, rapid human connection that sticks.
9. Good sauna? Good design.
Dr. Lassi Liikkanen reminded us that quality sauna design starts with respect for löyly + the science of room dimensions + ventilation. Architects like Sami Rintala showed us what’s possible when spaces draw us inward in order to transcend.
Sauna is ancient design with a simple formula. Start there. The rest is co-creation.
10. Sauna is radical equity.
In Finland, there’s no timer and no titles. Every body is welcome. Whether CEO or student, you share the same bench and löyly together. The power of sauna is that it levels things out.
(Bonus) Speak less, listen more.
After finishing this Top 10, we realized the most important lesson was actually to listen. Clarity often comes through quiet. Sauna invites conversation but also teaches us to notice what lives in the spaces between.
1. Keep it simple.
Good sauna design doesn’t shout. It prioritizes beauty, balance and reciprocity. Windows are optional. Connection is essential.
2. Sauna ≠ trend.
This isn’t just a wellness fad or trend. Sauna is a timeless, global practice rooted in culture and place. In Finland and Estonia, it’s a way of life. In Japan, Norway, Ireland, the UK, and beyond, it’s a reclaimed rite/right and a ritual for community care and restoration.
3. Sharing sauna is an act of service.
Hosting sauna is both a responsibility and a gift. We stepped up both locally and globally because it matters. Thank you to Sauna from Finland for the opportunity — and for doing vital work to protect the heart of true sauna.
4. “The elements teach us who we are.”
Kiitos, Heikki Huovinen and Hanna Markulsela, for sharing: “Nature’s elements offer us the kind of healthy, cyclical stress we’re missing in today’s chronically stressed world.” Hot. Cold. Water. Stillness. These shape us and make us stronger, by nature.
5. “Sustainability can only ‘sustain’ when it’s rooted in culture.”
During the opening of the Forum, Becky spoke to sauna’s deeper purpose. Sustainability isn’t just about materials — it relies on shared meaning and responsibility. As the global movement grows, we must remember this or risk missing, and misusing, the whole point.
6. Finland leads with generosity.
Sauna from Finland has become a global guide, showing what authentic sauna culture can look and feel like. Finland isn’t gatekeeping sauna — she’s holding a critical thread and creating space for others to learn, adapt, and build from ancient tradition held with deep care.
7. Canada is ready for real community saunas.
So many asked, “Why isn’t Canada doing this at scale like other places?” The truth is, Canada is ready. People want more than amenities — they want spaces that restore and reconnect. Too often, new projects prioritize luxury over community. To meet this need, zoning and policy must evolve. We’re here to help.
8. Sauna builds connection fast.
Charlie from London’s Community Sauna Baths said it best: “Every networking event should have a sauna.” Walls drop and words flow. Silences are shared. We connect more honestly and more openly. Sauna makes space for real, rapid human connection that sticks.
9. Good sauna? Good design.
Dr. Lassi Liikkanen reminded us that quality sauna design starts with respect for löyly + the science of room dimensions + ventilation. Architects like Sami Rintala showed us what’s possible when spaces draw us inward in order to transcend.
Sauna is ancient design with a simple formula. Start there. The rest is co-creation.
10. Sauna is radical equity.
In Finland, there’s no timer and no titles. Every body is welcome. Whether CEO or student, you share the same bench and löyly together. The power of sauna is that it levels things out.
(Bonus) Speak less, listen more.
After finishing this Top 10, we realized the most important lesson was actually to listen. Clarity often comes through quiet. Sauna invites conversation but also teaches us to notice what lives in the spaces between.
Bringing It Home to Canada
At Kamu Sauna, we believe Canada is ready for more authentic Finnish sauna experiences — not just as wellness amenities, but as true community spaces. As a Canadian sauna company, we’re committed to building and hosting saunas that respect tradition, foster connection, and invite everyone to the bench.
The lessons from World Sauna Forum remind us that sauna is more than heat and steam. It’s culture. It’s care. And it’s a chance to connect — from Finland to the Kootenays and beyond.
Warm wishes,
Becky + Juho
Kamu Sauna – Your Canadian Sauna Company for Authentic Finnish Sauna in Canada
At Kamu Sauna, we believe Canada is ready for more authentic Finnish sauna experiences — not just as wellness amenities, but as true community spaces. As a Canadian sauna company, we’re committed to building and hosting saunas that respect tradition, foster connection, and invite everyone to the bench.
The lessons from World Sauna Forum remind us that sauna is more than heat and steam. It’s culture. It’s care. And it’s a chance to connect — from Finland to the Kootenays and beyond.
Warm wishes,
Becky + Juho
Kamu Sauna – Your Canadian Sauna Company for Authentic Finnish Sauna in Canada
Can kids go in the sauna? This is one of the most common questions we hear - and the answer is:
Yes, your children can sauna safely with you!
At Kamu Sauna, we love supporting families who want to experience the benefits of sauna together. Whether you're renting one of our mobile saunas, joining a private backyard session, or relaxing in one of our custom-built wood-fired saunas - families of all ages are welcome.
In fact, kids have enjoyed sauna for generations in Finland, where the sauna is not just a wellness tool, it’s a way of life.
Sauna is a Family Tradition - Even for Children
In Finnish culture, sauna is often introduced to children in early childhood, sometimes even as infants. It’s common for three generations to share the löyly (steam + sauna experience) in one session. (We recently shared an experience wherein Becky shared our 9-month old neice's first sauna alongside her Mom, her Grandmom, and her Great Grandmother - 4 generations and 2 nations!)
And here’s the key: with the right temperature, supervision, and length of time, sauna bathing is safe and healthy for kids.
According to the Finnish Sauna Society and supported by research in the American Journal of Medicine, sauna use is considered safe for children as long as they are properly supervised, hydrated, and sessions are kept short and warm rather than hot (Hannuksela & Ellahham, 2001).
Is Sauna Safe for Kids in Canada?
In Canada, where sauna culture is still growing, many parents are curious (and cautious) about whether it's safe to bring their kids into a hot sauna. The short answer is yes - with awareness and moderation.
We've hosted families with children as young as 5 in our private sauna rentals. And we’ve built custom saunas specifically for families who sauna together regularly. (That said, our Community Sessions are generally for ages 18+, but we’re always happy to accommodate families with mature youth - just reach out to ask.
Yes, your children can sauna safely with you!
At Kamu Sauna, we love supporting families who want to experience the benefits of sauna together. Whether you're renting one of our mobile saunas, joining a private backyard session, or relaxing in one of our custom-built wood-fired saunas - families of all ages are welcome.
In fact, kids have enjoyed sauna for generations in Finland, where the sauna is not just a wellness tool, it’s a way of life.
Sauna is a Family Tradition - Even for Children
In Finnish culture, sauna is often introduced to children in early childhood, sometimes even as infants. It’s common for three generations to share the löyly (steam + sauna experience) in one session. (We recently shared an experience wherein Becky shared our 9-month old neice's first sauna alongside her Mom, her Grandmom, and her Great Grandmother - 4 generations and 2 nations!)
And here’s the key: with the right temperature, supervision, and length of time, sauna bathing is safe and healthy for kids.
According to the Finnish Sauna Society and supported by research in the American Journal of Medicine, sauna use is considered safe for children as long as they are properly supervised, hydrated, and sessions are kept short and warm rather than hot (Hannuksela & Ellahham, 2001).
Is Sauna Safe for Kids in Canada?
In Canada, where sauna culture is still growing, many parents are curious (and cautious) about whether it's safe to bring their kids into a hot sauna. The short answer is yes - with awareness and moderation.
We've hosted families with children as young as 5 in our private sauna rentals. And we’ve built custom saunas specifically for families who sauna together regularly. (That said, our Community Sessions are generally for ages 18+, but we’re always happy to accommodate families with mature youth - just reach out to ask.
Sauna Tips for Families: How to Sauna with Children Safely
Here are our top expert-backed tips* for safe sauna bathing with kids:
1. Know Your Child’s Needs
Frequently Asked Questions About Kids in Sauna
Q: What age is safe for kids to start using a sauna?
A: Finnish children often begin sauna bathing as toddlers. We recommend starting around age 5, or whenever you are comfortable as parents, with shorter sessions, lower heat, and close supervision.
Q: How long should kids stay in the sauna?
A: Start slow! For young children or first-timers, we recommend short sessions of 5–10 minutes at lower temperatures (60–70°C / 140–160°F). Let them step out to cool down when they feel ready. Sauna is not a competition - it’s about tuning in. Over time, with experience and supervision, children can gradually increase their time, just like adults.
Q: Can I bring my child to a community sauna session?
A: Kamu Sauna Community sessions are 18+, but we occasionally make exceptions. And - you are more than welcome to have your children in a private sauna session or a private mobile sauna rental. Just send us a message - inclusivity is at the heart of what we do.
🧡 Sauna is Family Connection
Sauna is about more than just sweating. It’s about connection - with yourself, your loved ones, and the natural rhythms of nature and your body. When shared with care, sauna bathing can be one of the most grounding, joyful family rituals there is.
If you’ve got questions about family sauna safety, or want to book a private sauna experience with your kids, just reach out. We’re here to support you every step of the way.
References:
Explore our private sauna rentals available across the East Kootenays or custom family sauna builds available across Canada and beyond.
📍 Serving Cranbrook, Kimberley, Fernie and beyond. Private, custom and backyard sauna builds available across Canada and beyond.
📧 Questions? Contact us anytime - we’re here to help you sauna safely.
Here are our top expert-backed tips* for safe sauna bathing with kids:
1. Know Your Child’s Needs
- Every child is different. Start slowly and pay attention to how your child feels.
- If they’re new to heat or sensitive to warm environments, shorter and cooler sessions are key.
- Keep temperatures between 60–70°C (140–160°F)
- Sit together on the lower bench where the heat is less intense
- Start with sessions no longer than 5–10 minutes
- Children should never sauna alone
- Supervision is critical to monitor how they’re reacting to the heat
- Sauna bathers of all ages should hydrate before and after
- Encourage kids to drink water regularly, just like adults
- If your child has health conditions, ask your family doctor before introducing them to sauna
- Children under 6 may have more difficulty regulating body temperature
- Sauna time is a great chance to teach your child about body awareness, listening to their limits, and the value of rest and ritual
Frequently Asked Questions About Kids in Sauna
Q: What age is safe for kids to start using a sauna?
A: Finnish children often begin sauna bathing as toddlers. We recommend starting around age 5, or whenever you are comfortable as parents, with shorter sessions, lower heat, and close supervision.
Q: How long should kids stay in the sauna?
A: Start slow! For young children or first-timers, we recommend short sessions of 5–10 minutes at lower temperatures (60–70°C / 140–160°F). Let them step out to cool down when they feel ready. Sauna is not a competition - it’s about tuning in. Over time, with experience and supervision, children can gradually increase their time, just like adults.
Q: Can I bring my child to a community sauna session?
A: Kamu Sauna Community sessions are 18+, but we occasionally make exceptions. And - you are more than welcome to have your children in a private sauna session or a private mobile sauna rental. Just send us a message - inclusivity is at the heart of what we do.
🧡 Sauna is Family Connection
Sauna is about more than just sweating. It’s about connection - with yourself, your loved ones, and the natural rhythms of nature and your body. When shared with care, sauna bathing can be one of the most grounding, joyful family rituals there is.
If you’ve got questions about family sauna safety, or want to book a private sauna experience with your kids, just reach out. We’re here to support you every step of the way.
References:
- Hannuksela, Minna & Ellahham, Samer. (2001). Benefits and risks of sauna bathing. The American journal of medicine. 110. 118-26.
Explore our private sauna rentals available across the East Kootenays or custom family sauna builds available across Canada and beyond.
📍 Serving Cranbrook, Kimberley, Fernie and beyond. Private, custom and backyard sauna builds available across Canada and beyond.
📧 Questions? Contact us anytime - we’re here to help you sauna safely.
We attended the first-ever West Coast Sauna Summit this year and wanted to share what we learned and were inspired by. From Friday, January 17th, to Sunday, January 20th, sauna lovers, entrepreneurs, operators, builders, practitioners, and wellness folks gathered at the Loon Lake Retreat Centre in the UBC Malcolm Knapp Research Forest for the inaugural West Coast Sauna Summit (WCSS). As Canada's first dedicated sauna industry event, event founders Valtteri (thefinnishsauna.ca) + Linda (lindahelisto.com), created a space for business, wellness, and sauna culture to thrive. Over the course of the weekend, we all immersed ourselves in good heat and both formal and informal conversations while forging new connections in the rapidly growing sauna industry in North America.
Our Key Takeaways from the inaugural West Coast Sauna Summit
The Rise of Sauna Culture in North America: Sauna culture is expanding rapidly across Canada and the U.S., with more people embracing the health benefits of heat therapy. At WCSS, discussions highlighted the increasing demand for high-quality sauna experiences, from traditional wood-fired saunas to innovative community sauna projects. For us, we want to continue seeing cultural authenticity taking the lead on this movement, rather than shallow trends. More on this below!
1. Sauna + Nature: The Ultimate Experience: One of the most powerful takeaways was the synergy between sauna and nature. Whether set in the forest, by a lake, or in a remote retreat, the connection between heat and nature enhances the overall experience. Loon Lake Lodge was the perfect setting to demonstrate this with Old Growth protect forests supporting a deep forest bathing experience.
2. Good Design Brings Nature Within: Design plays a crucial role in the sauna experience. Thoughtful architectural and interior design allow sauna bathers to feel connected to the natural world, whether through panoramic windows, organic materials, or integration with the surrounding landscape. Vicky with Aerth Saunas, a new community space being built in Victoria BC, demonstrated how to do this right - using architecture to transform underutilized urban spaces to bring a sense of nature within. Beautiful.
3. Sauna Culture is About Building Community: Saunas are way beyond just a wellness tool—they are community spaces. WCSS reinforced for us the idea that saunas foster social bonding and truly are "the new pub" and the fastest-growing "third space". Alan Jalasjaa with Kivia Sauna really spoke to this in his presentation and through connections we were able to make in each of the 7 saunas on-site for the event. We left the summit even more committed to creating sauna spaces that bring people together in our communities in meaningful ways.
4. Innovation Thrives When Rooted in Culture: Given Kamu Sauna is deeply connected to Finnish roots, this one really hit home for us. While the sauna industry is evolving with modern wellness trends, we feel innovation is most successful when it respects and is informed by traditional practices. Honoring tradition and balancing heritage with new technologies creates authentic and sustainable sauna experiences. We see so many folks entering the space with little experience in truly understanding the cultural touchpoints and meaning of sauna bathing. For us, we focus deeply on authentic Finnish sauna practices and strive to live and breathe these practices in all we do.
5. Women at the Forefront of Sauna Culture: Although not overtly discussed at WCSS, connections we made emphasized that women should continue to play a leading role in shaping and stewarding sauna culture forward. Juho says that "women have always stewarded sauna culture in Finland" and you can see the women entrepreneurs in the N American sauna industry, in particular, really leading the way. Shout-out to Halina at Gather Sauna House in Oregon for all that you are doing to educate + lead the way. Also check out the Instagram page "Sauna Sirens" to see more incredible women in sauna entrepreneurship. Women-led knowledge and perspectives are essential in preserving traditions and expanding sauna accessibility. Feel free to give more shout-outs in the comments below.
6. Sauna Pairs with... Almost Everything: From cold plunges to yoga, meditation, culinary experiences and social gatherings, sauna culture seamlessly integrates with various unique activities, making it an incredibly versatile experience. Check out our friend Oll with The Good Sauna in Vancouver + Manchester who brings the good heat through micro-brewery partnerships.
7. Sharing + Learning: A Powerful Source of Inspiration: The sauna community can really thrive on the exchange of ideas and experiences. WCSS demonstrated that learning from one another—whether through business strategies, construction techniques, or cultural traditions—is an invaluable resource for growth and innovation. We will also be attending the World Sauna Forum as part of the Sauna from Finland team this year to continue these important discussions.
Final Thoughts
The first-ever West Coast Sauna Summit, for us, was really validating, offering a weekend of learning, connection, and inspiration. As sauna culture continues to grow in Canada and beyond, events like WCSS play a crucial role in shaping the future of the industry in a sustainable and meaningful way. Whether you’re a seasoned sauna enthusiast or just beginning to explore the world of heat therapy, the summit proved that there is a welcoming community full of knowledge ready to embrace the journey with you.
Were you at WCSS? Share your favorite moments in the comments below and give shout-outs to those bringing the good heat!
We launched Kamu Sauna in December of 2022 and, as any new business owner would know, the first year of a new small business is always such a whirlwind—we felt like we were between so many worlds and juggling a hundred things at once. There were two things we always remained focused on however:
1. Building Sauna culture first and foremost, and
2. Working directly with Community and local folks to respond to needs.
The result after our first year was, what we thought, a solid foundation to continue building upon. With Juho being from Finland, to build authentic and meaningful Sauna culture in the East Kootenays means so much to us. And it seems - Sauna means a lot to our local Community of Kimberley BC also.
In March of 2024, we were shocked to have been awarded the most coveted-of-all-small-town business awards, the 2023 "Business of the Year Award" by the Kimberley Chamber of Commerce! We are still so stoked and incredibly grateful for the Kimberley Community to rally around us in this way. Entrepreneurs sure know how challenging the starting of a business can be, especially one as personal as Kamu is to us. Stuff like this can be really validating that we are on the right path. With immense gratitude.
What now? Well we've got exciting things ahead - stay tuned on all our updates by subscribing to our newsletter or following us on Instagram. We love having you as part of the Kamu Sauna Community!
1. Building Sauna culture first and foremost, and
2. Working directly with Community and local folks to respond to needs.
The result after our first year was, what we thought, a solid foundation to continue building upon. With Juho being from Finland, to build authentic and meaningful Sauna culture in the East Kootenays means so much to us. And it seems - Sauna means a lot to our local Community of Kimberley BC also.
In March of 2024, we were shocked to have been awarded the most coveted-of-all-small-town business awards, the 2023 "Business of the Year Award" by the Kimberley Chamber of Commerce! We are still so stoked and incredibly grateful for the Kimberley Community to rally around us in this way. Entrepreneurs sure know how challenging the starting of a business can be, especially one as personal as Kamu is to us. Stuff like this can be really validating that we are on the right path. With immense gratitude.
What now? Well we've got exciting things ahead - stay tuned on all our updates by subscribing to our newsletter or following us on Instagram. We love having you as part of the Kamu Sauna Community!
THANK YOU! KIITOS PALJON!
Huge thanks to the entire Community of Kimberley BC for honoring us for Kimberley BC's 2023 "Business of the Year Award." Big congrats to all the nominees - Kimberley has such incredible businesses, and we feel so grateful to be in such great company. See you in the sauna soon!
- Juho + Becky Pelkonen
Huge thanks to the entire Community of Kimberley BC for honoring us for Kimberley BC's 2023 "Business of the Year Award." Big congrats to all the nominees - Kimberley has such incredible businesses, and we feel so grateful to be in such great company. See you in the sauna soon!
- Juho + Becky Pelkonen
Kamu Sauna team
Sauna entrepreneurs, sweat-bathing art/science students + lovers of Finnish culture.
Archives
March 2026
February 2026
January 2026
October 2025
August 2025
March 2025
February 2025
October 2024
September 2024
December 2023
RSS Feed
